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Google Ads Video Professional Assessment Exam Sample Questions (Q30-Q35):

NEW QUESTION # 30
What audience strategy should the account manager at a boat company use when creating their first Google Video campaign to reach people who are already interested in purchasing a boat?

A. In-Market
B. Affinity Audiences
C. Demographics and Detailed Demographics
D. Life Events

Answer: A

Explanation:
A: In-Market:
In-Market audiences target users who are actively researching and considering purchasing products or services within a specific category.
This is ideal for reaching people who are already interested in buying a boat.
The other options are useful for broader targeting but don't capture purchase intent as directly.

NEW QUESTION # 31
An account manager is trying to determine a target cost-per-thousand impressions (tCPM) bid for their new awareness Video campaign, but they're unsure what to base the figure on. What's a valid way for them to determine the tCPM for the business new Video campaign?

A. Use the estimate in the traffic estimator during campaign setup.
B. Decide on the highest amount they're willing to pay for this campaign
C. Slightly inflate the estimate in the traffic estimator during campaign setup.
D. Slightly inflate the average amount the account manager is willing to bid for this campaign.

Answer: B

Explanation:
D: Decide on the highest amount they're willing to pay for this campaign.
The tCPM bid should reflect the maximum amount the advertiser is willing to pay for 1,000 impressions.
It should be based on the value of reaching the target audience and the campaign's budget.
Traffic estimators can be useful, but the final decision should be based on the advertiser's maximum willingness to pay.

NEW QUESTION # 32
After relying on word-of-mouth marketing for years, a family-owned restaurant decides to try a Video campaign to attract catering contracts. They believe a leads campaign goal would be best for that marketing objective. What other action should the restaurant take to make sure their campaign is effective?

A. They should ask their customers whether they've seen the videos.
B. They should enable Google Ads conversion tracking.
C. They should use the contact form to ask where potential customers learned about the restaurant.
D. They should cross-check their ad schedule against when they received leads.

Answer: B

Explanation:
C: They should enable Google Ads conversion tracking.
Conversion tracking is essential for measuring the effectiveness of a leads campaign.
It allows the restaurant to see which ads and keywords are driving leads, enabling them to optimize their campaign.
While option D is useful, tracking conversions is the core first step.

NEW QUESTION # 33
An account manager is setting up a Video campaign to grow consideration. What ad formats should they expect to run?

A. Skippable in-stream ads and bumper ads
B. Non-skippable in-stream ads and in-feed video ads
C. Non-skippable in-stream ads and mastheads
D. Skippable in-stream ads and in-feed video ads

Answer: D

Explanation:
D: Skippable in-stream ads and in-feed video ads:
Skippable in-stream ads allow for longer-form content and storytelling, which is ideal for consideration.
In-feed video ads appear in YouTube search results and watch next feeds, capturing users actively seeking information.
Bumper ads are too short to convey detailed information, and mastheads are used for large scale awareness.

NEW QUESTION # 34
To find out how users' interactions with your video ads leads to product sales, what feature of Video action campaign would you use?

A. You'd use smart bidding.
B. You'd use click-through rate.
C. You'd use Custom Intent Audiences.
D. You'd use conversion tracking.

Answer: D

Explanation:
A: You'd use conversion tracking.
Conversion tracking allows you to measure the specific actions users take after interacting with your ads, such as product sales.
This provides insights into the effectiveness of your video ads in driving conversions.
The other options are not directly related to measuring sales.

NEW QUESTION # 35
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Rick Davis Rick Davis

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